Archive - SNK Branding

When Brand Value and Consumer Value Collide

Brand Under The Microscope: Charlotte Tilbury

Sep 3 • Fatou Sanokho

July 2026

Can Organisations Really Control How Customers Perceive Them?

We don't experience the world as it is. We experience it as we perceive it.

Jul 17 • Fatou Sanokho

June 2026

Why Brand Identity and Personality Are Key

Why brands need both strategic structure and human character to build clarity, connection, and memorability.

Jun 24 • Fatou Sanokho

Is Brand Personality Deep Enough for Modern Brands?

Modern brands may require a deeper understanding of human personality than the Aaker Personality Scale alone can provide, because consumers relate to…

Jun 3 • Fatou Sanokho

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